SEO attracts users to your company who are actively looking for information related to your industry, products, and services. You'll be much more effective in reaching your target audience than if you employ traditional outbound marketing efforts.

Once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it. This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page.

Today, SEO is widely considered a staple of any marketing strategy, so your competitors are likely already taking steps to establish high rankings. But, with a strong SEO strategy, you can move ahead of them to stay competitive within your industry.